CREATIVITY

In the past, creativity was only measured as a product or output. We measure a person's creative potential before it manifests itself in a product or output.

Job Creativity

Creativity check We measure the creative potential in your company

What is a creative profession? Think for a moment about the careers that come to mind. Most people answer this question with careers in marketing, design, art or media. How was yours? Interestingly, when you enter the term creativity into job information networks, you get positions that would not traditionally be thought of as creative jobs, such as technical director, manager, human resource worker, administrative position, programmer, and mechatronics engineer. The fact that creativity plays an enormous role in these professions is perhaps surprising at first glance. But what is creativity anyway? When you approach this question, it becomes clear what importance creativity has for almost all professional groups.

We measure your creativity process with our creativity check

The individual stages of the creativity process

According to Schuler et al. (2013) eight stages:

Use of a creativity measurement for the participants

The basis for measuring creativity is the DBK-PG (Schuler et al. 2013). If potential is identified in an employee on one of the eight stages of the creativity process, we offer targeted support and encouragement for these stages.

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Process of the Creavity Check measurement

The creativity check can be carried out for one person in an individual assessment or for groups of two to twelve people.

Scientific criteria of the creativity check

The procedure was standardized and constantly updated using a standard sample of over 2,000 people from a wide range of professional groups. All sub-areas of the creativity check meet the strict scientific requirements for a psychometric measuring instrument.

parts of the creative process

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